DEAL ENGINE - MARGIN-AWARE PRICING

Your margin floor is a hard limit, not a suggestion.

Before the engine proposes any discount, it solves for the deepest price it is allowed to reach - the point where your margin floor would be crossed. Every deal lives above that line.

HOW THE FLOOR IS SET

You set the floor once. The engine defends it on every SKU.

A margin floor can be set catalog-wide, per category, or per SKU. However a deal is composed - straight discount, flash sale, or bundle - the resulting margin is checked against that floor before anything is queued.

  • Set a single floor for the whole catalog, or override it by category or SKU.
  • The floor is enforced on the final deal price, after every discount is applied.
  • When a discount cannot clear stock without crossing the floor, the engine proposes a bundle instead of a deeper cut.
Margin check
Gross margin46%
Margin floor15%
After discount26%
Organic Cotton Tee
₹1,299₹949
27% OFF
A WORKED EXAMPLE

One SKU, end to end - numbers in, discount out.

Here is the full calculation the engine runs for a single product. The 27% discount is chosen because the unit has been in stock long enough to need a push - and it still clears the floor with room to spare.

SKU-4471 · Organic Cotton Tee · margin worksheet
Cost price₹700What the unit costs you, landed
List price₹1,299Your current sell price
Gross margin46%Before any discount
Margin floor15%The limit you set - never crossed
Lowest allowed price₹824Cost ÷ (1 - floor)
Composed deal₹94927% off, chosen for its inventory age
Protected margin26%Comfortably above the 15% floor

Floor per catalog, category, or SKU

Coarse where you want simplicity, precise where margins are thin.

Checked after every discount

The rule applies to the final price a shopper sees, not the starting point.

Bundles when a cut will not fit

If the floor blocks a discount, the engine routes the SKU to a bundle.

ERADEALZ

Set your floor. Watch it hold.

Try the live composer with your own cost and sell price - the protected margin is shown on every result, above the 15% floor.